Sea Ray® - The Standard of Excellence™
Sea Ray is the world's largest
manufacturer of superior quality pleasure boats, producing more than 40 models ranging
from 18 to 68 feet. No other pleasure boat manufacturer in the world offers such
variety. The four families of Sea Ray products include Sport Boats, Sport Cruisers,
Sport Yachts, and Yachts.
Founded in 1959, Sea Ray was one
of the first boat builders to use fiberglass and other high-tech composite materials
in the construction of pleasure boats. The company's continuing innovations in unique
styling, performance, interior design, technical systems, and many other areas,
plus many revolutionary breakthroughs in technology and quality manufacturing processes,
have placed Sea Ray at the top of the world's pleasure boat builders for over a
quarter of a century.
In 1986, Sea Ray became part of
the Brunswick Corporation. Sea Ray, together with the other divisions, makes Brunswick
the world's largest producer of marine engines and boats. At twice the size of the
next largest marine company, Brunswick's strength and expertise give Sea Ray the
resources to employ the industry's best people and allow them to fund the ideas,
innovations and investments required to be the industry leader.
Sea Ray's range of products was
augmented even further in 1995 with Ray Industries' acquisition of a new subsidiary,
Baja, the world's largest manufacturer of performance boats, and in 1996 with the
purchase of the legendary Boston Whaler line of recreational fishing and commercial
boats.
Sea Ray's employees at its seven
manufacturing facilities, as well as employees at Baja and Boston Whaler, are committed
to ensuring that Sea Ray customers are ultimately and totally satisfied. This commitment
is not merely an ideal, but a corporate policy. As a result, Sea Ray's customer
satisfaction ratings are among the highest in the world, and the resale value of
Sea Ray boats is unsurpassed.
Sea Ray's focus on quality is evidenced
by a complete line of boats that not only meet but also exceed the standards set
by the United States Coast Guard, the National Marine Manufacturers Association,
the American Boat and Yacht Council and the International Organization of Standards
(ISO). Sea Ray, in fact, is the first pleasure boat manufacturer to be certified
for meeting the high ISO 9002 standards - a feat accomplished by all seven plants.
Quality. At Sea Ray, it's not just
exacting attention to details. Or careful desire to use only the best suppliers,
materials and components. Or employing the highest caliber people in the industry.
Or four decades of being committed to be the very best in the boating industry.
It is, for everyone in the Sea Ray family, a way of life.
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